Influencer Strategy
Decide the plan before you book anyone
Strategy work for brands that want the reasoning, not just the roster. Which markets, which platforms, which creator tiers, what the budget split should be and what success will be measured against.
When brands use this
When brands use this
- Entering MENA for the first time
- Annual planning and budget allocation
- Previous creator activity underperformed and you need a diagnosis
How we run it
How we run it
01
Market and audience review
Where your audience actually spends attention, market by market.
02
Competitive creator audit
Who your competitors work with, how often, and where the gaps are.
03
Budget architecture
Split across markets, tiers and content usage with expected outcomes per line.
04
Measurement plan
Agreed metrics and reporting cadence before spending starts.
Content formats
- Strategy document
- Creator tier model
- Budget scenarios
- Measurement framework
Platforms
- TikTok
- Snapchat
- YouTube
What you receive
- Market prioritisation
- Platform and tier strategy
- Budget scenarios
- Creator archetypes
- Measurement framework
FAQ
Questions brands ask
Can strategy be a standalone project?
Yes, and it often is for brands planning a year ahead.
Do you audit past campaigns?
Yes, where data is available β it usually explains the underperformance quickly.
You Klik. We Influence.
Planning an influencer campaign?
Tell us the market, audience and objective. We'll help you build the right creator mix.