Paid Content Usage & Spark Ads Support
Creator content works harder behind paid budget
Organic creator content reaches the creator's audience once. With usage rights and boosting from the creator's own handle, the same content becomes durable paid media with far better performance than brand-made ads.
When brands use this
When brands use this
- You already have creator content sitting unused
- Paid social creative is underperforming
- You want creator credibility applied to targeted media
How we run it
How we run it
01
Rights secured up front
Territory, duration, platforms and whitelisting agreed in the original contract β retrofitting rights is expensive.
02
Selection by signal
Content that performed organically gets promoted; the rest doesn't.
03
Handle-based amplification
Boosting from the creator's handle typically outperforms the same asset from the brand account.
Content formats
- Spark Ads
- Partnership Ads
- Whitelisted creative
- Asset libraries
Platforms
- TikTok
- Snapchat
What you receive
- Usage rights framework
- Authorisation codes and access
- Content selection
- Performance feedback
FAQ
Questions brands ask
What do usage rights cost?
Typically a percentage uplift on the content fee, scaled by duration and territory.
Do you buy the media?
We prepare and enable the content and rights; media buying can sit with your team or agency.
Related services
You Klik. We Influence.
Planning an influencer campaign?
Tell us the market, audience and objective. We'll help you build the right creator mix.