Resources
Copy this into your own document, or print the page to PDF. Each Arabic heading sits beside its English one so the same brief works for a regional client team and an Arabic-speaking creator.
Keep the whole brief to two pages. If a field doesn't apply, write 'not applicable' rather than deleting it — creators read absence as ambiguity.
هدف الحملة
Objective / الهدف
One sentence. Awareness, consideration, installs, sales or content supply.
Single success measure / مؤشر النجاح الواحد
The number this campaign is judged on.
Secondary signals / مؤشرات ثانوية
Useful but not decisive.
السوق والجمهور
Market and cities / السوق والمدن
e.g. Saudi Arabia — Riyadh and Jeddah.
Audience / الجمهور
Age, gender split, life stage, purchase context.
Language and dialect / اللغة واللهجة
MSA, Khaleeji, Najdi, Hijazi, Emirati, Egyptian, or English-first.
Cultural notes / ملاحظات ثقافية
Anything a creator must respect or avoid.
المنتج والرسالة
What it is / ما هو المنتج
Plain description, as a creator would say it.
Single message / الرسالة الواحدة
If the audience remembers one thing.
Proof points / نقاط الإثبات
Only claims that can be substantiated.
Offer, code or link / العرض أو الكود أو الرابط
Include tracking parameters.
مزيج صنّاع المحتوى
Tiers and counts / الفئات والأعداد
Micro / mid / macro / UGC — and why each tier is in the plan.
Categories / الفئات الموضوعية
Beauty, food, tech, family, automotive…
Exclusions / استثناءات
Competitor conflicts, categories to avoid.
Whitelisting or ambassadors / الترشيح للتضخيم أو السفراء
Is this a one-off or the start of a longer relationship?
المنصة والصيغة والمخرجات
Platform per creator / المنصة لكل صانع محتوى
TikTok, Snapchat, Instagram, YouTube.
Deliverables / المخرجات
e.g. 1 in-feed video + 3 stories + 1 raw cut for paid.
Published where / أين يُنشر
Creator's own channel, brand channel, or both.
Length and hook notes / الطول وملاحظات الافتتاحية
First three seconds matter more than the rest.
الثوابت والمساحة الإبداعية
Must include / يجب أن يظهر
Keep to five items or fewer.
Must avoid / يجب تجنّبه
Claims, competitors, settings, wording.
Free to interpret / متروك لصانع المحتوى
Say this explicitly — it is what makes content perform.
الإفصاح والامتثال
Disclosure wording / صياغة الإفصاح
Paid-partnership label plus in-caption wording, in the content language.
Local requirements / المتطلبات المحلية
Advertiser licensing and platform rules for the market.
Regulated claims / الادعاءات المنظّمة
Health, finance, cosmetics — note the approvals needed.
حقوق الاستخدام والتضخيم
Rights granted / الحقوق الممنوحة
Organic only, paid usage, or full buyout.
Duration and territory / المدة والنطاق
e.g. 6 months, GCC.
Paid amplification / التضخيم المدفوع
Spark Ads or equivalent — agreed and priced up front.
المواعيد والموافقات
Key dates / التواريخ الأساسية
Brief, casting, content draft, approval, publish window.
Approval rounds / جولات المراجعة
One round is normal; name the single approver.
Seasonality / الموسمية
Ramadan, Eid, National Day, back-to-school, White Friday.
القياس والتقارير
Tracked how / كيف يُقاس
UTMs, codes, app events, platform insights screenshots.
Reporting cadence / وتيرة التقارير
Mid-flight and post-campaign.
Decision after the campaign / القرار بعد الحملة
What result would make you repeat, scale or stop.
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